EZRA Project Graphic
03/27/2010 12:48
Highpoint Church asked me to create a logo/graphic for their new “urban renewal” ministry, The Ezra Project. The idea of the ministry is to help revitalize “run-down” communities through construction and beautification projects. I was given the direction of “edgy, cool, with a little grunge feel to it... not looking for it to be punk, but definitely a ‘dirty’ feeling.” Of course, all of those modifiers ring my bells so my mind was racing with ideas. In the end, I wanted to capture the vision of changing “entire streets” that the pastor communicated in his description of the ministry. The image that kept coming to mind was a street sign. So I created a grungy, distressed street sign with the name EZRA on it, and then added a spray paint stencil of “project” over it. I really like the way it captures the “street” feel, but I wasn’t satisfied with how it captured the overall “renewal” concept. So I took some vector images of old, run-down buildings, added some paint splatters and chaos, then juxtaposed those with images of growth (flowers, grass, roots, leaves, etc) and placed the logo in the middle of it all. The result: a perfect post-modern reflection of beauty and dirt, dilapidation and renewal, degradation and growth.
